Products FACEBOOK ANALYTICS

SOLUTION

Facebook is one of the most popular marketing channels for businesses, and its popularity continues to grow. Extended Results has designed a tool with Microsoft® called Analytics for Facebook. And the best part of all, it is FREE!!

Analytics for Facebook allows users to download their Facebook Friends, search Facebook Posts & Pages and create dashboard views on Friends, Post & Page statistics inside Microsoft Office® Excel® 2010 with PowerPivot®. Users can use any combination of keyword search terms to search Facebook using their documented APIs. Once queries have been downloaded users can perform comparative analysis on Posts & Pages, as well as depict the tone of the posts using a customizable tone dictionary of terms. This workbook comes with the following dashboards which provide insights into the query terms.

Summary - provides summary views of the queried post & pages data.
Friends - provides insights into the users Facebook “Friends” including breakdowns by gender, hometowns, Checkins & Likes.
Posts - provides insights by query into the post data including breakdowns by time, day, post type, post gender, top poster, most liked poster, top posting app and likes by day.
Tone - provides insights by query into the calculated tone of the queried posts including breakdowns by time, day, posts, posters, positive posts gender and negative posts gender. The calculated tone is user defined, for more information see the Tone Dictionary.
Details - provides a sliceable post level table including fields for post time, query, poster, post type, poster gender, posting app, message & like count.
Pages - provides insights by query into the page data including breakdowns by top categories, top countries, most liked categories, most like pages, top checked in categories and top checked in pages.

Using Analytics for Facebook, you can now discover trends and insights through the Facebook social media channel. Enter your search terms and Excel does all of the work for you. If you are looking for more flexibility within this tool, please contact Sales@ExtendedResults.com.

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